40 Oeste.
Your time on the farm. Your story to tell.
Farming is not something you choose. It chooses you. It is something that is in your blood, long before you decide what you want to do one day. It is the land you grow up on, the people you work with, and the responsibility you carry from generation to generation.
There are good years and there are hard years. There are times when the rain falls at the right time, and times when you wait, hope and pray that things will turn around. But despite everything, the love for what you do always remains stronger than the hardship. That's why farmers keep going. That's why you start over every season.
“It's a love, it's not just a job.”
What is
40 Oeste
It is said that every farmer only gets a certain number of harvests in his or her lifetime to make a difference. To build. To leave something better behind. For many, it is about forty harvests in which you make your mark on the farm, in your family, and in the future of your farming.
40 Oeste was born from this truth. It's a campaign that recognizes that farming is not just about yield, but about legacy. About what you pass on, what you learn, and what you leave behind for the next generation. It's about more than today's harvest. It's about what will last long after you.
"We don't give the land to our children one day, we borrow it from them."
That's precisely why 40 Oeste wants to capture the stories that go so much deeper than just a season's results. The stories of people who work with faith, determination and responsibility towards something bigger than themselves.
Meet the presenter
Reandi Grey
Reandi Grey brings these stories to the forefront. With her natural way with people and her genuine love for the agricultural industry, she creates a space where farmers can share their stories as they really are.
She understands that farming is not just about success, but about the journey to it. About the challenges, the uncertainty, the family behind the scenes, and the moments that shape you. With 40 Oeste, she helps to show the people behind farming and to give every story the recognition it deserves.
Why your story
matter
Every farm has a story. Every farmer carries something worth hearing. It's not about how big or small you farm, or how many generations have been there before you. It's about your journey. How you got here. What you had to learn. What you had to overcome. What keeps you getting up and going every day.
We want to hear how you weathered the dry years and what you learned in the wet years. We want to understand how you overcame challenges, how you planned when things got tough, and how your family is part of the farm you run today.
Farming is not just about today's harvest, but about the legacy you build on the land with every season, every step and every day for the generations that come after you. It's not just the rain or the soil that makes a harvest, but the hands, the heart and the traces you leave, traces that will live on in the soil and in your family long after you are gone.
“A farmer's footprints are the best fertilizer the land can get.”
It's in your blood.
We love what we do. We love the land. We love the people who work it. And even though every season brings its own challenges, the good times always outweigh the bad. That's what keeps you going. That's what keeps you believing. That's what keeps you coming back, over and over again.
Tell You
Story
If you are a farmer with a story to tell, we want to hear from you.
We want to know what generation you are, where you come from, what you have inherited, and what you want to leave behind one day. We want to hear about your family's role, the challenges that have shaped you, the ups and downs that have taught you to see things differently, and the love that still keeps you going.
40 Oeste is a place where the human side of farming is recognized and celebrated. A place where your story is not only heard, but appreciated.
Fill out the form and tell us your story.